Christopher Chan recently blogged about an article in the Sydney Morning Herald that the Australian High Court ruled that the a scathing restaurant review by food critic, Matthew Evans, is defamatory of the proprietors of the restaurant he reviewed :
This is scary, what’s next – tell someone you didn’t like a movie and it’s off to the courts for you!
As companies want to leverage ‘uncontrolled’ viral marketing tools of blogs, wikis etc. they are going to have to live with negative being up there in the content with their carefully constructed copy; they better have a strong message….